Please read this Cookie Policy carefully as it contains information on SaniSure’s use of cookies and similar technologies on sanisure.com (the “Website”). This Cookie Policy should be read together with SaniSure’s Privacy Policy, which sets out how and why SaniSure collects, stores, uses, and shares personal data, as well as your rights and how to contact SaniSure or supervisory authorities with a complaint.
Section 1
What Are Cookies?
“Cookies” are small text files placed on your computer or mobile device that identify your web browser and record your activity on the Website. They help SaniSure recognize you and your device, store your preferences, and improve your experience.
“Page tags” (also known as web beacons or pixel tags) are small, invisible elements embedded in web pages or emails that allow SaniSure and its service providers to track whether a page or email has been viewed.
Cookies, page tags, and similar tracking technologies are collectively referred to as “Cookies” throughout this policy.
The Website may contain links to third-party websites. Those websites may set their own cookies in accordance with their own cookie policies, which SaniSure does not control.
Section 2
Why Does SaniSure Use Cookies?
SaniSure uses Cookies to:
Personalize your experience on the Website
Recognize you whenever you visit the Website
Keep track of your specified preferences
Carry out research and statistical analysis to help improve Website content
Detect and prevent fraud and malicious activity
Make your online experience more efficient and enjoyable
Analyze trends and gather demographic information
Measure the effectiveness of marketing and advertising campaigns
Conduct research, diagnostics, and reporting to analyze the performance of SaniSure’s services
Section 3
Types of Cookies
All Cookies on the Website fall into one of the following four categories:
Strictly Necessary: Essential for navigation and core Website features. These cannot be refused.
Functionality: Allow the Website to remember your choices and provide enhanced, personalized features.
Performance: Collect anonymous, aggregated data on how you use the Website to help improve how it works.
Targeting / Advertising: Deliver advertising relevant to your interests, limit ad repetition, and help measure campaign effectiveness.
Section 4
Cookies Used by SaniSure
Strictly Necessary Cookies
Cookie Name
Provider
Purpose
Expiry
_hs_cookie_cat_pref
HubSpot
Records the cookie categories a visitor has consented to.
6 months
hs_opt_out
HubSpot
Remembers that the visitor has opted out so the consent banner is not shown again.
6 months
_hs_do_not_track
HubSpot
Prevents the HubSpot tracking code from sending data when set.
6 months
_hs_initial_optin
HubSpot
Prevents the cookie consent banner from displaying repeatedly in strict mode.
7 days
__cf_bm
Cloudflare
Supports Cloudflare Bot Management by distinguishing between humans and automated traffic.
30 minutes
Functionality Cookies
Cookie Name
Provider
Purpose
Expiry
hubspotutk
HubSpot
Tracks a visitor’s identity across sessions; passed to HubSpot on form submission to deduplicate contacts.
6 months
_hssc
HubSpot
Keeps track of sessions to determine when to increment the session count in analytics.
30 minutes
_hssrc
HubSpot
Set alongside the session cookie to determine if the visitor has restarted their browser.
Session
_hstc
HubSpot
Main HubSpot tracking cookie; identifies visitors, tracks sessions, and determines new vs. returning visitors.
6 months
calltrk_landing
CallRail
Stores the landing page URL to accurately attribute the visitor source when displaying a tracking phone number.
6 months
calltrk_referrer
CallRail
Stores the referring URL to attribute visitor source to the correct marketing channel.
6 months
Note on HubSpot cookies: HubSpot is SaniSure’s marketing and CRM platform. HubSpot maintains its own detailed cookie policy at legal.hubspot.com/cookie-policy, which describes all cookies HubSpot sets, their purpose, and retention periods. SaniSure uses HubSpot for contact forms, email marketing, and analytics. If you have questions about HubSpot’s data practices, please refer to HubSpot’s policy directly.
Performance Cookies
Cookie Name
Provider
Purpose
Expiry
_ga
Google Analytics (via GTM)
Calculates visitor, session, and campaign data. Stores information anonymously and assigns a randomly generated number to recognize unique visitors.
6 months
_ga_LWFX5X4C9F
Google Analytics 4 (via GTM)
Used by Google Analytics 4 to persist session state and distinguish individual sessions.
6 months
oktrk
Oktopost
Tracks website visits attributed to SaniSure’s social media activity for social advocacy reporting. Data is used only in aggregate.
Session
Targeting / Advertising Cookies
Cookie Name
Provider
Purpose
Expiry
_gcl_au
Google Tag Manager / Google Ads
Used by Google Tag Manager to measure advertising efficiency and conversion tracking for Google Ads.
3 months
_uetsid / _uetvid
Microsoft Bing Ads
Used by Microsoft Advertising to track visitors that have previously visited the Website and to build a target audience for remarketing campaigns.
1 day / 16 days
calltrk_session_id
CallRail
Stores a unique session identifier to track the number of phone calls generated from the Website and attribute them to the correct campaign.
1 year
SalesViewer (script-based)
SalesViewer GmbH
Collects pseudonymized company-level visitor data for B2B market research and sales intelligence. Data is immediately hashed and not used to identify individuals. To opt out, visit salesviewer.com/opt-out.
Session / opt-out cookie persists
Section 5
Consent to Use Cookies
SaniSure will ask for your consent before placing cookies on your device, except for Strictly Necessary Cookies, which are required to operate the Website and cannot be refused.
When you first visit the Website, a cookie consent banner will be displayed allowing you to accept or decline cookies by category. You may choose to permit all categories, or selectively enable only those categories you are comfortable with — for example, accepting Functionality cookies while declining Targeting or Advertising cookies.
Global Privacy Control (GPC): SaniSure’s consent management platform honors Global Privacy Control (GPC) signals. If your browser or device transmits a GPC signal, SaniSure will treat it as a request to opt out of the sale or sharing of your personal data, where required by applicable law.
You may review or update your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of the Website. Your preferences will be saved and applied on future visits.
Please be aware that declining certain categories of cookies may limit some features or functionality of the Website. Strictly Necessary Cookies cannot be declined as they are essential to the operation of the Website.
Section 6
How to Contact Us
If you have any questions about this Cookie Policy, please contact SaniSure at privacy@sanisure.com.
Section 7
Amendments to This Cookie Policy
SaniSure may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable regulations.